Friday Bites – 29/03/2013

Happy Friday! It’s that time of the week again! Better yet, it’s Easter! So be sure to take some time for yourselves and have a little break amongst all that you’ve got going on. We have some exciting things planned for the coming months including a lot more articles and two new sections on the blog! Stay tuned! On to this weeks links…

There is a relatively new field in Psychology (and advertising) called Neuromarketing. The basic concept is that the adverts created by companies are assessed in terms of their predicted effectiveness, by analysing brain responses to them before they are released. One 22 year old student has started his own company to do just that.

An interesting Nature examination about why we like art, and if neuroimaging can actually help us understand why we do.

A team of scientists who developed the ground breaking and revolutionary “optogenetics” technique, shared the world’s largest brain research prize. Keep an eye out for that term, you’ll be hearing a lot about it in the coming years.

This has always been a controversial issue but one study has claimed to find a biomarker using brain scans, that predicts which criminals are more likely to re-offend. And let the debate begin once more.

Here is an interesting question, can blogging be used as a post-publication peer-review system?

A piece in the New Yorker about the Psychology of resilience, particularly looking at the extremely inspiring Sidiki Conde.

This is such a brilliant and simple idea (the best ones always are) – writing love letters to strangers and random acts of kindness as a pick me to those who need it, and maybe to even help improve their mental health. Here is a short TED talk about it from the founder of the project.

A personal and intimate account of child abuse, it’s meaning and it’s effect.

Two links everyone should see in The American Scholar: the Psychology of swearing and can reading be unlearned?

Does therapy actually work? This article gives a through examination of the question and explores why therapists do not seem to use much CBT in their approach.

This is an old one, but we think it’s worth a mention again as it is just so fascinating! Can playing Tetris reduce flashbacks for trauma?

That’s all folks, have an excellent weekend and a marvellous Easter break!

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